Over the past few years, more and more people have started paying closer attention to not just what they drink, but what’s in it. Whether it’s calories, sugar, or alcohol content – the shift in consumer behaviour is clear: people want healthier, smarter choices without compromising on taste or experience.
One of the biggest drivers behind this change is the rising awareness of diabetes. Did you know that over 4.9 million people in the UK live with diabetes, and millions more are considered at risk? For them, grabbing a “regular” non-alcoholic cider or beer often isn’t an option. Why? Because many so-called non-alcoholic drinks on the market are loaded with sugar – some as much as a soft drink. That means choosing a “healthier” alcohol-free option can still feel like a compromise.
How Smashed Drynks is Leading the Way
At Smashed Drynks, we’ve made it our mission to change that. We’re the only UK brand to brew real cider, lager, and beer and then remove the alcohol using our unique cool-vacuum process. The result? Authentic taste, 0.0% alcohol, and importantly – low sugar and low calorie across the range. For example, our Smashed Apple Cider has just 4% sugar compared to Koppaberg’s 12% – that’s a huge difference for anyone watching their intake.
And if you’re following Slimming World, here’s another fun fact: a bottle of Smashed Drynks is only 2.1 syns. That means you can enjoy the full flavour of a great-tasting cider or beer without blowing your daily allowance. It’s these little details that make a big difference when you’re trying to live healthier without giving up on the moments you love.
We’re also proud that our drinks are Halal, vegan, gluten-free, and made with no artificial colourings, sweeteners, flavourings, or preservatives. Just real, honest, great-tasting drinks that happen to be 0.0%.
Conclusion
Consumers are no longer just looking for “non-alcoholic” – they’re actively searching for better-for-you options: low sugar, low calorie, and inclusive. That’s exactly what Smashed Drynks delivers. Whether you’re managing diabetes, cutting calories, or just want to feel good about what’s in your glass, we’re here to give you a choice that tastes as good as it feels.
The future of drinking is healthier, smarter, and inclusive – and with Smashed, you don’t have to compromise.
